GAME DAY PURPLE

purple game day

Purple clothing and accessories for die-hard fans. Shop looks for game day, alumni events, and everyday wear!

the newest in purple

Sugarplum Cable Wedge Sweater - Lilla P - COLOR GAME

PURPLE STYLE

Sugarplum Cable Wedge Sweater

$228.00

Striped Straight Fit Short Button Down - Lilla P - COLOR GAME

PURPLE STYLE

Striped Straight Fit Short Button Down

$198.00

Winfrey Hoodie Sweater Lilac - Stitches + Stripes - COLOR GAME

PURPLE STYLE

Winfrey Hoodie Sweater Lilac

$148.00

PURPLE STYLE

Knit Shawl Wrap Plum

$113.00

PURPLE STYLE

Paneled Faux Fur Vegan Leather Jacket

$200.00

Stadium Stack Bracelets Lavender + White - Glitter & Gold - COLOR GAME

PURPLE STYLE

Stadium Stack Bracelets Lavender + White

$22.00

PURPLE STYLE

Carissa Chunky Purple + Pink Beaded Necklace

$46.00

Callie Purple Scallop Hem Halter Top - Color Game - COLOR GAME

PURPLE STYLE

Callie Purple Scallop Hem Halter Top

$58.00

Callie Purple Scallop Hem Mini Skirt - Color Game - COLOR GAME

PURPLE STYLE

Callie Purple Scallop Hem Mini Skirt

$60.00

Alexi French Terry Sweatshirt Purple - perfectwhitetee - COLOR GAME

PURPLE STYLE

Alexi French Terry Sweatshirt Purple

$133.00

Ziggy Short Sleeve Sweatshirt Purple - perfectwhitetee - COLOR GAME

PURPLE STYLE

Ziggy Short Sleeve Sweatshirt Purple

$114.00

PURPLE STYLE

Coleen Purple Short Sleeve Sweatshirt

$48.00

PURPLE STYLE

Carolyn Lace Appliqué Fringe Hem Midi Dress

$98.00

PURPLE STYLE

Purple Prism Print Scarf

$30.00

PURPLE STYLE

Purple Wild Leopard Print Scarf

$30.00

Purple Fringed Spirit Scarf

$84.00

Lavender Boots Silk Frilly Scarf

$48.00

Purple Silk Print Boots Scarf

$125.00

Purple + Black Checkerboard Gameday Scarf

$68.00

Crystal Heart Bag Strap White With Purple + Clear Bag - By Jenna Lee - Color Game

Crystal Heart Bag Strap White With Purple - FINAL SALE

$42.50

Purple Fringed Spirit Scarf

$84.00

Lavender Boots Silk Frilly Scarf

$48.00

Purple Silk Print Boots Scarf

$125.00

Purple + Black Checkerboard Gameday Scarf

$68.00

Crystal Heart Bag Strap White With Purple - FINAL SALE

$42.50

shop all

Shop the newest styles in purple, black, white, and denim!

River Mini Skirt - ALLISON New York - COLOR GAME

Allison New York River Mini Skirt

$183.00

ONLINE ONLY

Janine Terry Dress Acid Washed Currant - Rebecca Minkoff - COLOR GAME

Rebecca Minkoff Janine Terry Dress Acid Washed Currant

$128.00

LAST ONE

Gina Ribbed Crop Tank Glimmer - Michael Stars - COLOR GAME

Michael Stars Gina Ribbed Crop Tank Glimmer - FINAL SALE

$72.00

Alexis Chain Mini Dress - Karina Grimaldi - COLOR GAME

Karina Grimaldi Alexis Chain Mini Dress

$284.00

ERICA'S EDITONLINE ONLY

Save 50%

Ally High - Rise Ankle Boot Faux Leather Jean - Pistola - COLOR GAME

Pistola Ally High-Rise Ankle Boot Faux Leather Jean - FINAL SALE

$89.00

$178.00

ERICA'S EDITLAST ONE

Padma Mixed Fabric Dress - Michael Stars - COLOR GAME

Michael Stars Padma Mixed Fabric Dress - FINAL SALE

$218.00

Sold out

Phoenix Vanilla Retro Courtside Sneaker - Oncept - COLOR GAME

Oncept Phoenix Vanilla Retro Courtside Sneaker

$275.00

(5.0)

Sold out

Toronto Splash Nylon Hybrid Sneaker - Oncept - COLOR GAME

Oncept Toronto Splash Nylon Hybrid Sneaker

$300.00

LAST ONE

Clarissa Blouse - Cleobella - COLOR GAME

Cleobella Clarissa Blouse - FINAL SALE

$188.00

ERICA'S EDITONLINE ONLYLAST ONE

Sold out

Allison New York Fuzzy Chevron Cardigan - FINAL SALE

$193.00

The Susan Top Handle Clear Bag - Clearly Handbags - COLOR GAME

Clearly Handbags The Susan Top Handle Clear Bag

$88.00

Save 35%

Viscose Western Embellished Tank Black - Minnie Rose - COLOR GAME

Minnie Rose Viscose Western Embellished Tank Black - FINAL SALE

$113.75

$175.00

ONLINE ONLY

Save 35%

Cotton Cashmere Frayed Crew with Studs - Minnie Rose - COLOR GAME

Minnie Rose Cotton Cashmere Frayed Crew with Studs - FINAL SALE

$157.30

$242.00

ONLINE ONLY

Cotton Cashmere Fringe Trim Sweater Black - Minnie Rose - COLOR GAME

Minnie Rose Cotton Cashmere Fringe Trim Sweater Black

$271.00

SUMMER SALE

Sold out

Jamie Long Sleeve Crew Neck Tee - perfectwhitetee - COLOR GAME

perfectwhitetee Jamie Long Sleeve Crew Neck Tee

$85.00

ERICA'S EDIT

Rico Skirt Flutter Chiffon Fringe - Trina Turk - COLOR GAME

Trina Turk Rico Skirt Flutter Chiffon Fringe

$248.00

ONLINE ONLYLAST ONE

Carter Mock Neck Pointelle Knit Sweater - Color Game - COLOR GAME

Color Game Carter Mock Neck Pointelle Knit Sweater - FINAL SALE

$70.00

Sold out

The Jana Bag - Gameday Luxe - COLOR GAME

Gameday Luxe The Jana Bag

$129.00

Sold out

Gameday Luxe The Jana Bag

$129.00

ONLINE ONLY

Palmer Smocked Bodice Midi Dress Lavender - TCEC - COLOR GAME

TCEC Palmer Smocked Bodice Midi Dress Lavender

$72.00

ONLINE ONLY

Louisa Button - Front Halter Romper - Color Game - COLOR GAME

Color Game Louisa Button-Front Halter Romper

$68.00

Sold out

Caitlin High Waist Belted Shorts - Color Game - COLOR GAME

Color Game Caitlin High Waist Belted Shorts

$39.00

Kate Croc - Embossed Faux Leather Skirt - Sincerely Ours - COLOR GAME

Sincerely Ours Kate Croc-Embossed Faux Leather Skirt

$82.00

ONLINE ONLY

Mixed Stitch Pullover Sweater - Lilla P - COLOR GAME

Lilla P Mixed Stitch Pullover Sweater

$278.00

Sold out

Save 30%

Karina Grimaldi Dakota Denim Mini Dress - FINAL SALE

$208.60

$298.00

Sold out

Game Day Accessory Scarf - Winton and Waits - COLOR GAME

Winton and Waits Game Day Accessory Scarf

$39.00

Luxe League Bag Charm Texas Edition - Gameday Luxe - COLOR GAME

Gameday Luxe Luxe League Bag Charm Texas Edition

$32.00

LAST ONE

Natalie Smocked Neck Blouse - Sofia - COLOR GAME

Sofia Natalie Smocked Neck Blouse - FINAL SALE

$118.00

Reese Drawstring Cotton Shorts - Sofia - COLOR GAME

Sofia Reese Drawstring Cotton Shorts

$110.00

LAST ONE

Save 15%

Woman wearing a purple dress with ruffled sleeves on a beige background

TCEC Carine Smocked Waist Mini Dress - FINAL SALE

$51.00

$60.00

Claire Bubble Hem Skort - Endless Rose - COLOR GAME

Endless Rose Claire Bubble Hem Skort

$85.00

LAST ONE

Burke Button - Front Mini Dress - So Me - COLOR GAME

So Me Burke Button-Front Mini Dress - FINAL SALE

$65.00

LAST ONE

Sold out

Ayla Button - Front Vest - So Me - COLOR GAME

So Me Ayla Button-Front Vest - FINAL SALE

$52.00

Save 40%

Alex Button - Front Mini Dress - FINAL SALE - Bindu - COLOR GAME

Bindu Alex Button-Front Mini Dress - FINAL SALE

$112.80

$188.00

Crosby High - Waisted Bubble Mini Skirt - Endless Rose - COLOR GAME

Endless Rose Crosby High-Waisted Bubble Mini Skirt

$75.00

Skye Studded Denim Mini Skirt - Pistola - COLOR GAME

Pistola Skye Studded Denim Mini Skirt

$148.00

LAST ONE

Save 40%

Double String Flare Dress - FINAL SALE - Susana Monaco - COLOR GAME

Susana Monaco Double String Flare Dress - FINAL SALE

$100.80

$168.00

ONLINE ONLY

The Varsity Sweater Skirt - Stewart Simmons - COLOR GAME

Stewart Simmons The Varsity Sweater Skirt - FINAL SALE

$68.00

ONLINE ONLY

Tinsley High Waisted Check Shorts - TCEC - COLOR GAME

TCEC Tinsley High Waisted Check Shorts

$42.00

Purple Game Day Outfits – Bold Hue, Elevated Style

Stand out in the crowd with game day looks in vibrant, statement-making purple. Whether you're tailgating, headed to the stadium, or celebrating from home, our collection of purple styles blends fashion and fandom with a chic twist.

From flirty dresses and standout sets to stadium-approved bags and accessories, these pieces let your team pride shine—no logos needed.

🎉 Powerful, playful, and perfectly purple—shop game day outfits that bring the win.