New In

new at color game

Fresh in, thoughtfully chosen. New In is where the Color Game assortment grows — the pieces we couldn't wait to bring you, edited for now.

Erica's Edit

A curated collection of founder favorites—pieces Erica is loving right now, from effortless everyday staples to standout styles that define the Color Game look.

Catalina Beaded Collar Necklace Seafoam - Accessory Concierge - COLOR GAME

Accessory Concierge Catalina Beaded Collar Necklace Seafoam

$44.00

ERICA'S EDIT

Jenna Denim Mini Dress - Karina Grimaldi - COLOR GAME

Karina Grimaldi Jenna Denim Mini Dress

$335.00

ERICA'S EDIT

Kimora High Rise Short Egret - Pistola - COLOR GAME

Pistola Kimora High Rise Short Egret

$138.00

ERICA'S EDIT

Kenlie Blue Stripe Mini Dress - JS71 - COLOR GAME

JS71 Kenlie Blue Stripe Mini Dress

$250.00

ERICA'S EDIT

Pauline Embroidered Halter Top - Tomato - Allison New York - COLOR GAME

Allison New York Pauline Embroidered Halter Top

$185.00

ERICA'S EDIT

Allison New York Ainsley Embroidered Shorts

$190.00

ERICA'S EDIT

Open Pointelle Cropped Cardigan Starch - Minnie Rose - COLOR GAME

Minnie Rose Open Pointelle Cropped Cardigan Starch

$295.00

Erica's Edit

Horned Frog Mirrored L Silk Scarf - Lucchese - COLOR GAME

Lucchese Horned Frog Mirrored L Silk Scarf

$340.00

Lumi Embellished Mini Dress Lavender - Karina Grimaldi - COLOR GAME

Karina Grimaldi Lumi Embellished Mini Dress Lavender

$372.00

ERICA'S EDIT

Lennon High Rise Crop Boot – Vivid White - Pistola - COLOR GAME

Pistola Lennon High Rise Crop Boot – Vivid White

$168.00

ERICA'S EDIT

Essie Denim Twill Short Cream - Caballero Collection - COLOR GAME

Caballero Collection Essie Denim Twill Short Cream

$184.00

Eleanor Embroidered High Waisted Shorts Blue - English Factory - COLOR GAME

English Factory Eleanor Embroidered High Waisted Shorts Blue

$104.00

Sloane Striped Smocked Waist Maxi Dress - Endless Rose - COLOR GAME

Endless Rose Sloane Striped Smocked Waist Maxi Dress

$134.00

Tally Scallop Trim Short Sleeve Shirt Navy - English Factory - COLOR GAME

English Factory Tally Scallop Trim Short Sleeve Shirt Navy

$85.00

ERICA'S EDIT

Sold out

Kennedy Short Sleeve Sweatshirt - perfectwhitetee - COLOR GAME

perfectwhitetee Kennedy Short Sleeve Sweatshirt

$114.00

Shop All New styles

Ricky Flag Embroidered Seersucker Button Down Shirt - Sunday Edition by LE LIS - COLOR GAME

Sunday Edition by LE LIS Ricky Flag Embroidered Stripe Button Down Shirt

$74.00

Gina Stripe Ringer Crop Tank - Michael Stars - COLOR GAME

Michael Stars Gina Stripe Ringer Crop Tank

$78.00

Jenna Crochet Short - Nation Los Angeles - COLOR GAME

Nation Los Angeles Jenna Crochet Short

$178.00

Lucy Crochet Halter - Nation Los Angeles - COLOR GAME

Nation Los Angeles Lucy Crochet Halter

$188.00

Nation Los Angeles Adeline Smocked Midi Dress

$188.00

Adeline Smocked Midi Dress - Nation Los Angeles - COLOR GAME

Nation Los Angeles Adeline Smocked Midi Dress

$178.00

Hali Floral Button Up Tank - Nation Los Angeles - COLOR GAME

Nation Los Angeles Hali Floral Button Up Tank

$148.00

Paulette White Midi Dress - Hutch - COLOR GAME

Hutch Paulette White Midi Dress

$275.00

easy, effortless everyday style

Accessory Concierge Catalina Beaded Collar Necklace Seafoam

$44.00

Barbados Beaded Collar Necklace Lavender - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Lavender

$44.00

Barbados Beaded Collar Necklace Purple - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Purple

$44.00

Barbados Beaded Collar Necklace Orange - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Orange

$44.00

Barbados Beaded Collar Necklace Red - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Red

$44.00

Flora Denim Mini Dress Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Mini Dress Orchid

$276.00

Flora Denim Shirt Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Shirt Orchid

$196.00

Flora Denim Mini Skirt Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Mini Skirt Orchid

$196.00

ERICA'S EDIT

Karina Grimaldi Jenna Denim Mini Dress

$335.00

Valentina Embroidered Mini Skirt - Endless Rose - COLOR GAME

Endless Rose Valentina Embroidered Mini Skirt

$141.00

Ilona Bubble Hem Mini Dress Soft White - Pistola - COLOR GAME

Pistola Ilona Bubble Hem Mini Dress Soft White

$178.00

ERICA'S EDIT

Pistola Kimora High Rise Short Egret

$138.00

Bailey Chunky Beaded Necklace Purple - Gemelli - COLOR GAME

Gemelli Bailey Chunky Beaded Necklace Purple

$46.00

Bailey Chunky Beaded Necklace Navy - Gemelli - COLOR GAME

Gemelli Bailey Chunky Beaded Necklace Navy

$46.00

Bailey Chunky Beaded Necklace Tortoise - Gemelli - COLOR GAME

Gemelli Bailey Chunky Beaded Necklace Tortoise

$46.00

Dora Beaded Statement Necklace Chestnut Blend - Gemelli - COLOR GAME

Gemelli Dora Beaded Statement Necklace Chestnut Blend

$50.00

Saxon Sweater Knit Short - Stitches + Stripes - COLOR GAME

Stitches + Stripes Saxon Sweater Knit Short

$138.00

Nina Sweater Tank Negroni - Stitches & Stripes - COLOR GAME

Stitches + Stripes Nina Sweater Tank Negroni

$98.00

Ziggy Inside - Out Fleece Shrunken Sweatshirt Pacific Blue - perfectwhitetee - COLOR GAME

perfectwhitetee Ziggy Inside-Out Fleece Shrunken Sweatshirt Pacific Blue

$138.00

Ziggy Inside - Out Fleece Shrunken Sweatshirt - perfectwhitetee - COLOR GAME

perfectwhitetee Ziggy Inside-Out Fleece Shrunken Sweatshirt

$138.00

ERICA'S EDIT

Hogan Indigo Halter Romper - JS71 - COLOR GAME

JS71 Hogan Indigo Halter Romper

$260.00

ERICA'S EDIT

JS71 Kenlie Blue Stripe Mini Dress

$250.00

Carson Red Linen Shirt Dress - JS71 - COLOR GAME

JS71 Carson Red Linen Shirt Dress

$260.00

Terry Zip Front Mini Dress - Lilla P - COLOR GAME

Lilla P Terry Zip Front Mini Dress

$188.00

Terry Boxy Sleeveless Top Bark - Lilla P - COLOR GAME

Lilla P Terry Boxy Sleeveless Top

$108.00

Lilla P Terry Bias Skirt

$158.00

Easy Long Sleeve Beach Tee - Lilla P - COLOR GAME

Lilla P Easy Long Sleeve Beach Tee

$98.00

Jena Lantern Sleeve Tie - Front Top - Fifteen Twenty - COLOR GAME

Fifteen Twenty Jena Lantern Sleeve Tie-Front Top

$228.00

Fifteen Twenty Tatum Ruched Sleeve Shirtdress

$300.00

Americana Stripe Crochet Sweater - Pinch - COLOR GAME

Pinch Americana Stripe Crochet Sweater

$68.00

Americana USA Flag Sweater Tank - Pinch - COLOR GAME

Pinch Americana USA Flag Sweater Tank

$68.00

SHOP ALL

Explore the latest arrivals at Color Game, featuring fresh styles for every day and every occasion. From elevated essentials to standout statement pieces, our New In collection highlights what’s trending now in women’s fashion. Shop new clothing, accessories, and seasonal must-haves curated to keep your wardrobe feeling modern and effortlessly polished.

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