New In

new at color game

Fresh in, thoughtfully chosen. New In is where the Color Game assortment grows — the pieces we couldn't wait to bring you, edited for now.

A curated collection of founder favorites—pieces Erica is loving right now, from effortless everyday staples to standout styles that define the Color Game look.

Catalina Beaded Collar Necklace Seafoam - Accessory Concierge - COLOR GAME

Accessory Concierge Catalina Beaded Collar Necklace Seafoam

$44.00

ERICA'S EDIT

Jenna Denim Mini Dress - Karina Grimaldi - COLOR GAME

Karina Grimaldi Jenna Denim Mini Dress

$335.00

ERICA'S EDIT

Kimora High Rise Short Egret - Pistola - COLOR GAME

Pistola Kimora High Rise Short Egret

$138.00

ERICA'S EDIT

Kenlie Blue Stripe Mini Dress - JS71 - COLOR GAME

JS71 Kenlie Blue Stripe Mini Dress

$250.00

ERICA'S EDIT

Pauline Embroidered Halter Top - Tomato - Allison New York - COLOR GAME

Allison New York Pauline Embroidered Halter Top

$185.00

ERICA'S EDIT

Allison New York Ainsley Embroidered Shorts

$190.00

ERICA'S EDIT

Open Pointelle Cropped Cardigan Starch - Minnie Rose - COLOR GAME

Minnie Rose Open Pointelle Cropped Cardigan Starch

$295.00

Erica's Edit

Horned Frog Mirrored L Silk Scarf - Lucchese - COLOR GAME

Lucchese Horned Frog Mirrored L Silk Scarf

$340.00

Lumi Embellished Mini Dress Lavender - Karina Grimaldi - COLOR GAME

Karina Grimaldi Lumi Embellished Mini Dress Lavender

$372.00

ERICA'S EDIT

Lennon High Rise Crop Boot – Vivid White - Pistola - COLOR GAME

Pistola Lennon High Rise Crop Boot – Vivid White

$168.00

ERICA'S EDIT

Essie Denim Twill Short Cream - Caballero Collection - COLOR GAME

Caballero Collection Essie Denim Twill Short Cream

$184.00

Eleanor Embroidered High Waisted Shorts Blue - English Factory - COLOR GAME

English Factory Eleanor Embroidered High Waisted Shorts Blue

$104.00

Sloane Striped Smocked Waist Maxi Dress - Endless Rose - COLOR GAME

Endless Rose Sloane Striped Smocked Waist Maxi Dress

$134.00

Tally Scallop Trim Short Sleeve Shirt Navy - English Factory - COLOR GAME

English Factory Tally Scallop Trim Short Sleeve Shirt Navy

$85.00

ERICA'S EDIT

Sold out

Kennedy Short Sleeve Sweatshirt - perfectwhitetee - COLOR GAME

perfectwhitetee Kennedy Short Sleeve Sweatshirt

$114.00

Shop All New styles

Langley Strapless Wide Leg Jumpsuit Garnet - Color Game - COLOR GAME

Color Game Langley Strapless Wide Leg Jumpsuit Garnet

$108.00

Langley Strapless Wide Leg Jumpsuit Terracotta - Color Game - COLOR GAME

Color Game Langley Strapless Wide Leg Jumpsuit Terracotta

$108.00

Langley Strapless Wide Leg Jumpsuit Purple - Color Game - COLOR GAME

Color Game Langley Strapless Wide Leg Jumpsuit Purple

$108.00

Phoebe Smocked Peplum Tank - Pistola - COLOR GAME

Pistola Phoebe Smocked Peplum Tank

$138.00

Kimora High Rise Short Black - Pistola - COLOR GAME

Pistola Kimora High Rise Short Black

$138.00

Alba Shunken Tee- Racer Red Stripe - Pistola - COLOR GAME

Pistola Alba Shunken Tee- Racer Red Stripe

$88.00

Gia Fitted Denim Vest Hazy - Pistola - COLOR GAME

Pistola Gia Fitted Denim Vest Hazy

$148.00

Solid Mesh Long Sleeve V Neck Navy - Minnie Rose - COLOR GAME

Minnie Rose Solid Mesh Long Sleeve V Neck Navy

$215.00

easy, effortless everyday style

Stripe Scallop Tank Dress Spice - Minnie Rose - COLOR GAME

Minnie Rose Stripe Scallop Tank Dress Spice

$298.00

TCU Butterfly Silk Scarf - Victory Lap - COLOR GAME

Victory Lap TCU Butterfly Silk Scarf

$120.00

The Gameday Signature Scarf- Navy And Red - Gameday Luxe - COLOR GAME

Gameday Luxe The Gameday Signature Scarf- Navy And Red

$28.00

The Gameday Signature Scarf- Purple and White - Gameday Luxe - COLOR GAME

Gameday Luxe The Gameday Signature Scarf- Purple and White

$28.00

The Gameday Signature Scarf- Light Blue And Red - Gameday Luxe - COLOR GAME

Gameday Luxe The Gameday Signature Scarf- Light Blue And Red

$28.00

Satin Boxer Short Navy - Susana Monaco - COLOR GAME

Susana Monaco Satin Boxer Short Navy

$158.00

Jayde Navy Lace Top - Caballero Collection - COLOR GAME

Caballero Collection Jayde Navy Lace Top

$224.00

Paulina Beaded Strap Peplum Top Purple - TCEC - COLOR GAME

TCEC Paulina Beaded Strap Peplum Top Purple

$52.00

Loghan Tailored High-Waisted Shorts Purple - COLOR GAME - COLOR GAME

TCEC Loghan Tailored High-Waisted Shorts Purple

$44.00

Tally Ruffle Tank Top Purple - TCEC - COLOR GAME

TCEC Tally Ruffle Tank Top Purple

$42.00

Sold out

Carine Colorblock Scallop Hem Halter Top - TCEC - COLOR GAME

TCEC Carine Colorblock Scallop Hem Halter Top

$58.00

Carine Colorblock Scallop Hem Mini Skirt - TCEC - COLOR GAME

TCEC Carine Colorblock Scallop Hem Mini Skirt

$60.00

Daphne Scallop Trim Halter Mini Dress - TCEC - COLOR GAME

TCEC Daphne Scallop Trim Halter Mini Dress

From $76.00

Dana Scallop Trim Halter Mini Dress - Color Game - COLOR GAME

Color Game Dana Scallop Trim Halter Mini Dress

$82.00

Ricky Flag Embroidered Seersucker Button Down Shirt - Sunday Edition by LE LIS - COLOR GAME

Sunday Edition by LE LIS Ricky Flag Embroidered Stripe Button Down Shirt

$74.00

Gina Stripe Ringer Crop Tank - Michael Stars - COLOR GAME

Michael Stars Gina Stripe Ringer Crop Tank

$78.00

Jenna Crochet Short - Nation Los Angeles - COLOR GAME

Nation Los Angeles Jenna Crochet Short

$178.00

Lucy Crochet Halter - Nation Los Angeles - COLOR GAME

Nation Los Angeles Lucy Crochet Halter

$188.00

Nation Los Angeles Adeline Smocked Midi Dress

$188.00

Adeline Smocked Midi Dress - Nation Los Angeles - COLOR GAME

Nation Los Angeles Adeline Smocked Midi Dress

$178.00

Hali Floral Button Up Tank - Nation Los Angeles - COLOR GAME

Nation Los Angeles Hali Floral Button Up Tank

$148.00

Paulette White Midi Dress - Hutch - COLOR GAME

Hutch Paulette White Midi Dress

$275.00

Accessory Concierge Catalina Beaded Collar Necklace Seafoam

$44.00

Barbados Beaded Collar Necklace Lavender - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Lavender

$44.00

Barbados Beaded Collar Necklace Purple - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Purple

$44.00

Barbados Beaded Collar Necklace Orange - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Orange

$44.00

Barbados Beaded Collar Necklace Red - Accessory Concierge - COLOR GAME

Accessory Concierge Barbados Beaded Collar Necklace Red

$44.00

Flora Denim Mini Dress Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Mini Dress Orchid

$276.00

Flora Denim Shirt Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Shirt Orchid

$196.00

Flora Denim Mini Skirt Orchid - Karina Grimaldi - COLOR GAME

Karina Grimaldi Flora Denim Mini Skirt Orchid

$196.00

ERICA'S EDIT

Karina Grimaldi Jenna Denim Mini Dress

$335.00

SHOP ALL

Explore the latest arrivals at Color Game, featuring fresh styles for every day and every occasion. From elevated essentials to standout statement pieces, our New In collection highlights what’s trending now in women’s fashion. Shop new clothing, accessories, and seasonal must-haves curated to keep your wardrobe feeling modern and effortlessly polished.

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