The Color Game concept came to life in the fall of 2023, when founder Erica Bracken became frustrated by the lack of stylish game day clothing. When you live in the land of the Horned Frogs, purple reigns—and finding an outfit that’s chic, feminine and purple is nearly an impossible task.

Enter Color Game. Your go-to destination for game day clothing that looks stylish both in and out of the stadium, arena, or ballpark. Shop carefully curated styles, handpicked by Erica, in bold colors that represent your favorite teams, but also look effortlessly chic. Color look books help you easily locate your game day shade with outfit ideas and inspiration. And if need some extra styling help, Erica and her color experts are available for personal assistance.

Let the games begin.