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new at color game

Fresh in, thoughtfully chosen. New In is where the Color Game assortment grows — the pieces we couldn't wait to bring you, edited for now.

Shop All New styles

143 products

ERICA'S EDITJune Tailored Button Up Vest - Fifteen Twenty - COLOR GAME
Cassidy Pleated Tailored Shorts - Fifteen Twenty - COLOR GAME
Naomi Inked Chinoiserie Print Midi Dress - Hutch - COLOR GAME
ERICA'S EDITCari Belted Linen Mini Dress - JS71 - COLOR GAME
Eidi Embroidered Linen Mini Dress - BTB - COLOR GAME
Sabrina Twist Strap Tank - Nation Los Angeles - COLOR GAME
Emmy Flutter Sleeve Tee - Nation Los Angeles - COLOR GAME
LAST ONEMikka Buttoned Shoulder Tank Cactus - Nation Los Angeles - COLOR GAME
Mikka Buttoned Shoulder Tank - Nation Los Angeles - COLOR GAME
Eden Sweater Tank - Sincerely Ours - COLOR GAME
Eden Sweater Tank - Sincerely Ours - COLOR GAME
Carmel Button - Front Denim Mini Dress - Pistola - COLOR GAME
Woman wearing a light blue sheer blouse and jeans on a plain background
The Signature Polka Dot Shirt - The Shirt by Rochelle Behrens - COLOR GAME
The Logan Shirt Lilac Print - The Shirt by Rochelle Behrens - COLOR GAME
Sold outEden Belted Denim Print Mini Dress - Karina Grimaldi - COLOR GAME
Woman wearing a light purple outfit with a matching top and skirt on a white background
Person wearing a light purple lace skirt on a white background
Lavender Striped Bandana - Lilla P - COLOR GAME
Lavender Striped Oversized Button Down Dolman - Lilla P - COLOR GAME
Lavender Striped Smocked Tank - Lilla P - COLOR GAME
Lavender Stripe Maxi Skirt - Lilla P - COLOR GAME
Meryl Floral Print Scallop Hem Top - TCEC - COLOR GAME
Meryl Floral Print Scalloped Hem Shorts - TCEC - COLOR GAME
Hayes Sleeveless Button - Front Shirt Dress - Pinch - COLOR GAME
ERICA'S EDITJunie Strapless Mini Dress - Hutch - COLOR GAME

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Explore the latest arrivals at Color Game, featuring fresh styles for every day and every occasion. From elevated essentials to standout statement pieces, our New In collection highlights what’s trending now in women’s fashion. Shop new clothing, accessories, and seasonal must-haves curated to keep your wardrobe feeling modern and effortlessly polished.