DIGITAL GIFT CARDS NOW AVAILABLE!

$7 Flat-rate domestic shipping. Free standard shipping on orders of $150

Free 7-day returns for store credit

Your bag

Your bag is empty

Shop our latest drop.

New In

GAME DAY PURPLE

Purple clothing and accessories for die-hard fans. Shop looks for game day, alumni events, and everyday wear!

JUST IN

The newest purple styles

Lavender Boots Silk Frilly Scarf - Brooke Wright - COLOR GAME

Lavender Boots Silk Frilly Scarf

Brooke Wright

$48.00

1 color
  • Lavender
Clarissa Turtleneck Sweater Lilac - English Factory - COLOR GAME
Clarissa Turtleneck Sweater Lilac - English Factory - COLOR GAME

Clarissa Turtleneck Sweater Lilac

English Factory

$80.00

1 color
  • Lilac
Janine Sweatshirt Dusk - Rebecca Minkoff - COLOR GAME
Janine Sweatshirt Dusk - Rebecca Minkoff - COLOR GAME

Janine Sweatshirt Dusk

Rebecca Minkoff

$98.00

1 color
  • Dusk
Gabriette Twist Front Top Moonlit - Michael Stars - COLOR GAME
Gabriette Twist Front Top Moonlit - Michael Stars - COLOR GAME

Gabriette Twist Front Top Moonlit

Michael Stars

$128.00

1 color
  • Moonlit
The Boyfriend Shirt Lavender - The Shirt by Rochelle Behrens - COLOR GAME

The Boyfriend Shirt Lavender

The Shirt by Rochelle Behrens

$130.00

1 color
  • Lavender
Lina Thermal Henley Tee Moonlit - Michael Stars - COLOR GAME
Lina Thermal Henley Tee Moonlit - Michael Stars - COLOR GAME

Lina Thermal Henley Tee Moonlit

Michael Stars

$138.00

1 color
  • Moonlit
Vino Heart Charm Collar Necklace - Accessory Concierge - COLOR GAME

Vino Heart Charm Collar Necklace

Accessory Concierge

$128.00

1 color
  • Purple
Stripe Short Puff Sleeve Sweater Purple - English Factory - COLOR GAME
Stripe Short Puff Sleeve Sweater Purple - English Factory - COLOR GAME

Stripe Short Puff Sleeve Sweater Purple

English Factory

$70.00

1 color
  • Purple and White

Purple

View all

Game Day Extras

GO PURPLE!

Purple Lauren Beaded Tassel Earrings - Hello Edie - COLOR GAME

Purple Lauren Beaded Tassel Earrings

$46.00
Crystal Heart Bag Strap Purple + Clear Bag - By Jenna Lee - Color Game

Crystal Heart Bag Strap Purple

$85.00
Amy's Favorite Bracelets Lavender - Gameday Luxe - COLOR GAME

Amy's Favorite Bracelets Lavender

$15.00
Sequin Madeline Earrings Dark Purple Metallic - Mignonne Gavigan - COLOR GAME

Sequin Madeline Earrings Dark Purple Metallic

$250.00

SHOP ALL

Shop the newest styles in purple, black, white, and denim!

297 Results

Clear filters
Crystal Heart Bag Strap White With Purple + Clear Bag - By Jenna Lee - Color Game
Crystal Heart Bag Strap White With Purple + Clear Bag - By Jenna Lee - Color Game

Crystal Heart Bag Strap White With Purple

By Jenna Lee

$85.00

1 color
  • White + Purple Hearts
Crystal Heart Bag Strap Purple + Clear Bag - By Jenna Lee - Color Game
Crystal Heart Bag Strap Purple + Clear Bag - By Jenna Lee - Color Game

Crystal Heart Bag Strap Purple

By Jenna Lee

$85.00

1 color
  • Purple
Dena Wide Rib Knit Dress Onyx - Electric & Rose - Color Game
Dena Wide Rib Knit Dress Onyx - Electric & Rose - Color Game
Sale

Dena Wide Rib Knit Dress Onyx

Electric & Rose

$168.00 $84.00 50% off

1 color
  • Onyx
Vivian Embroidered Dress Onyx - Electric & Rose - Color Game
Vivian Embroidered Dress Onyx - Electric & Rose - Color Game
Sale

Vivian Embroidered Dress Onyx

Electric & Rose

$238.00 $119.00 50% off

1 color
  • Onyx
Perfect Rib Sweater Tank Black - Lilla P - Color Game
Perfect Rib Sweater Tank Black - Lilla P - Color Game
Sale

Perfect Rib Sweater Tank Black

Lilla P

$158.00 $95.00 40% off

1 color
  • Black
Lavender Haze Collar Necklace - Accessory Concierge - Color Game
Sold out

Lavender Haze Collar Necklace

Accessory Concierge

$110.00

1 color
  • Lavender
Purple Silk Print Boots Scarf - Brooke Wright - Color Game
Purple Silk Print Boots Scarf - Brooke Wright - Color Game

Purple Silk Print Boots Scarf

Brooke Wright

$125.00

1 color
  • Purple
Niall 3/4 Sleeve Sweatshirt White - perfectwhitetee - Color Game
Niall 3/4 Sleeve Sweatshirt White - perfectwhitetee - Color Game
Sold out

Niall 3/4 Sleeve Sweatshirt White

perfectwhitetee

$120.00

1 color
Black Silk Print Boots Scarf - Brooke Wright - Color Game
Black Silk Print Boots Scarf - Brooke Wright - Color Game

Black Silk Print Boots Scarf

Brooke Wright

$125.00

1 color
High-Waisted Faux Leather Shorts Purple - Grey Lab - Color Game
High-Waisted Faux Leather Shorts Purple - Grey Lab - Color Game

High-Waisted Faux Leather Shorts Purple

Grey Lab

$70.00

1 color
  • Purple
Gina Ribbed Crop Tank Black - Michael Stars - Color Game
Gina Ribbed Crop Tank Black - Michael Stars - Color Game

Gina Ribbed Crop Tank Black

Michael Stars

$72.00

1 color
Jeanny Henley Top Black - Michael Stars - Color Game
Jeanny Henley Top Black - Michael Stars - Color Game

Jeanny Henley Top Black

Michael Stars

$148.00

1 color
Rosie Mini Dress Black - Pistola - Color Game
Rosie Mini Dress Black - Pistola - Color Game
Sold out

Rosie Mini Dress Black

Pistola

$158.00

1 color
Amira Denim Midi Dress Riviera - Pistola - Color Game
Amira Denim Midi Dress Riviera - Pistola - Color Game

Amira Denim Midi Dress Riviera

Pistola

$228.00

1 color
Alice Denim Midi Skirt White - Pistola - Color Game
Alice Denim Midi Skirt White - Pistola - Color Game

Alice Denim Midi Skirt White

Pistola

$148.00

1 color
  • White
Lavender Tie-Dye Wool + Cashmere Blend Sandy Sweater - Electric & Rose - Color Game
Lavender Tie-Dye Wool + Cashmere Blend Sandy Sweater - Electric & Rose - Color Game
Sale
Erica's Edit
Online Exclusive

Lavender Tie-Dye Wool + Cashmere Blend Sandy Sweater

Electric & Rose

$188.00 $99.00 47% off

1 color
Short Sleeve Ruffle Shirt Purple - Heidi Houston - COLOR GAME
Short Sleeve Ruffle Shirt Purple - Heidi Houston - COLOR GAME

Short Sleeve Ruffle Shirt Purple

Heidi Houston

$148.00

1 color
  • Purple
Niall 3/4 Sleeve Sweatshirt Vintage Black - perfectwhitetee - Color Game
Niall 3/4 Sleeve Sweatshirt Vintage Black - perfectwhitetee - Color Game
Sold out

Niall 3/4 Sleeve Sweatshirt Vintage Black

perfectwhitetee

$120.00

1 color
Paloma Tank Top Berry - Michael Stars - Color Game
Sale

Paloma Tank Top Berry

Michael Stars

$68.00 $34.00 50% off

1 color
  • Berry
Paloma Tank Top Amethyst - Michael Stars - Color Game
Paloma Tank Top Amethyst - Michael Stars - Color Game
Sold out

Paloma Tank Top Amethyst

Michael Stars

$68.00 $34.00 50% off

1 color
  • Amethyst
Frida Mock Neck Top Berry - Michael Stars - Color Game
Frida Mock Neck Top Berry - Michael Stars - Color Game

Frida Mock Neck Top Berry

Michael Stars

$98.00

1 color
Waffle Knit Elbow Sleeve Poncho Thistle - Lilla P - Color Game
Waffle Knit Elbow Sleeve Poncho Thistle - Lilla P - Color Game
Sale

Waffle Knit Elbow Sleeve Poncho Thistle

Lilla P

$158.00 $95.00 40% off

1 color
  • Thistle
Straight Leg Waffle Knit Pant Thistle - Lilla P - Color Game
Straight Leg Waffle Knit Pant Thistle - Lilla P - Color Game
Sale

Straight Leg Waffle Knit Pant Thistle

Lilla P

$148.00 $89.00 40% off

1 color
  • Thistle
Ivory Rib-Knit Trim Sweater Tank - Lilla P - Color Game
Ivory Rib-Knit Trim Sweater Tank - Lilla P - Color Game
Sale
Erica's Edit

Ivory Rib-Knit Trim Sweater Tank

Lilla P

$158.00 $95.00 40% off

1 color
  • Ivory
Lilac Snap Front Dolman Cardigan Sweater - Lilla P - Color Game
Lilac Snap Front Dolman Cardigan Sweater - Lilla P - Color Game
Sale

Lilac Snap Front Dolman Cardigan Sweater

Lilla P

$178.00 $133.50 25% off

1 color
  • Lilac